How an office-supplies specialist added a tree to its free-gift programme, 40,000+ verified trees and counting.
The verified impact behind the Paperstone partnership.
Paperstone, a UK office-supplies supplier of 21 years, already ran a free-gift programme: spend a threshold, pick a reward.
They added a tree to the list. One tree planted at £49, five at £129, the tree isn't an add-on at checkout, it's one of the gifts.
Adding a tree to existing free-gift options extended a mechanic Paperstone already used, so there was no separate campaign and no extra budget line, the reward and the planting land in the same moment.
Spend £49 or more and the customer picks a reward, with a tree on the list.
One tree at £49, five at £129, tiered by basket value and planted in Tanzania.
The reward and the planting land together, differentiating a commodity category on more than price.
Every account on the platform gets a public forest profile, a live, shareable page showing the running total.
Nothing to compile, nothing to request: a link Paperstone can drop into a page, a proposal or a tender, and a number that updates itself.
Every Paperstone tree is planted in the Usambara Mountains, Tanzania, restoring biodiversity across the Eastern Arc and the highest-volume site in our portfolio.
5,000 trees from a click-to-plant checkout option.
Read story →972,000 trees via eco delivery and click-to-buy.
Read story →A single upfront pledge across two planting sites.
Read story →Join the brands turning everyday business into measurable, verified forest impact.
