Featured storyBarbour · a single upfront pledge of 90,000 trees.
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Case study · Pledge purchase

90,000 trees, one pledge.

How the 130-year-old British outerwear brand made one decisive commitment, 90,000 trees across two restoration sites.

Impact at a glance.

The verified impact behind the Barbour pledge.

90k
Trees pledged
1.3M
Land restored
9
SDGs supported
18
Species across sites
— The brief

One commitment, made properly.

Barbour, the 130-year-old British heritage outerwear brand, made a single upfront pledge of 90,000 trees, not a per-order add-on or a delivery toggle.

A brand built on the outdoors has a clear reason to protect it, so Barbour chose one significant pledge, big enough to mean something and simple enough to stand behind.

Barbour · A single upfront pledge
The thinking

Rather than spread planting across thousands of small transactions, Barbour made one decisive contribution, a number with weight. 90,000 trees is a story in itself.

How it works

One pledge, two ecosystems.

Step 01

One pledge

Barbour commits to 90,000 trees upfront, no checkout build or ongoing mechanic to maintain.

Step 02

Two sites

The pledge is split across agroforestry in Haiti and coastal mangroves in Kenya.

Step 03

Reported

Verified planting at both sites, tracked and reported back per location.

— Brand story

A number with weight.

It fits a heritage brand's instinct to do things properly, in one deliberate move rather than a thousand small ones.

One pledge aligns an outdoor brand with the landscapes its products are made for, and gives Barbour a single, credible headline to stand behind.

Planting location

Two sites, one pledge.

Barbour's pledge is planted across two contrasting ecosystems: agroforestry plots restoring degraded land in Haiti, and coastal mangroves delivering blue carbon and fisheries recovery in Kenya.

West & Nippes · Haiti — Agroforestry

Mombasa · Kenya — Mangroves

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