How Heinz turned checkout and delivery selection into real, verified forest impact in Tanzania.
Heinz is one of the world's most recognised food & CPG brands, with products on shelves and on doorsteps across dozens of markets.
Bring verifiable environmental action into everyday purchase moments — at checkout and at delivery — without adding friction.
Active partnership, with two live integrations and a single planting destination in Tanzania.
Verified planting outcomes from two live integrations.
Heinz wanted environmental impact to live inside the moments customers already cared about — the click to buy and the delivery they were about to choose — not as a separate, after-the-fact campaign.
The brand needed:
Heinz embeds tree planting into two transactional moments — both routed to a single Tanzania flagship site for clean reporting.
A one-click option at checkout lets customers add a tree to their order. Each opt-in plants a verified tree in Tanzania and triggers a personalised impact confirmation by email.
1,200 trees contributed through the checkout option to date.
At the delivery step, customers can choose an eco delivery option that plants a tree alongside the shipment — turning fulfilment itself into a sustainability moment.
3,800 trees contributed through eco delivery to date.
Every Heinz tree — from checkout and from eco delivery — is planted at our flagship site in the Usambara Mountains, Tanzania. One destination, one verified chain of custody.
Join brands like Heinz in turning everyday transactions into measurable, verified forest impact.
972,000 trees planted through a single eco delivery option since February 2024.
Read story →500 trees at Atlas Park, Dartford — paired with a company planting day on site.
Read story →Full story in production — more details coming soon.
Coming soon →